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Team

Copywriter: Olivia Eldert
Art Director: Kaya Rivera

CHANEL

Coco Chanel and chocolate. Pillars of French culture, but both with dark pasts. Introducing Cocoa Chanel. Chanel will proudly partner with À la Mère de Famille, the oldest chocolatier in Paris and a champion for ethically-sourced ingredients. 

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A portion of proceeds from Chanel's partnership with À la Mère de Famille will go to The World Cocoa Foundation, in recognition of Chanel and the chocolate industry, continuing to move forward towards a better future for all. 

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In collaboration with À la Mère de Famille, Chanel will launch a special edition, Chanel-branded chocolate bar.

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PRINTS

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OOH

Placed outside of Chanel stores, luxury fashion malls, and urban areas.

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SOCIAL

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PERFUME LINE

Chanel, in collaboration with À la Mère de Famille, will create new fragrances inspired by chocolate aromatic notes. 

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ACTIVATION

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À la Mère de Famille will open up a chocolate cafe in select Chanel stores, showcasing their artisan chocolatier skills alongside Chanel artisans creating their iconic handbags.

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