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ART DIRECTOR
Twister
In the UK, Twister is a beloved childhood treat. As Twister's audience ages out, they trade popsicles for a new, unhealthy fix: vaping. By reimagining Twister as an alternative to vaping,
we are inviting our audience to rediscover the Sweeter Fix.
Team
Copywriters: Demi Anastasiou, John Nichols
Art Directors: Kaya Rivera, Anthony Gosling
OOH
Vending machines at gas stations and malls will give teenagers additional chances to twist the habit, while nearby billboard placements keep Twister on their minds as they venture outside the classroom.
Prints
As high schools crack down on students vaping on school premises, Twister will insert itself into the conversation by introducing The Sweet Fixchange, a Twister vending machine that accepts vapes as currency. Hallway posters will direct students to the machine’s location.
MORE OOH
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