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ART DIRECTOR
ROLD GOLD
In such a wildly unpredictable world, we crave consistency. We look to take comfort in something familiar. And so often that something is a salty, perfectly pairable crunch that never lets us down. When life deals a twist we never saw coming, we reach for Rold Gold.
Team
Copywriters: Bonnie Davis, John Nichols
Art Directors: Kaya Rivera, Mable Huang
Prints
"Reach for a more predictable twist."
OOH
We placed OOH on public transit.
IN-STORE Ads
We want to assure folks Rold Gold is in your
favorite aisle and always will be.
I social
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We announce the new Rold Gold Selects flavors.
But don't worry, it's nothing crazy.
ACTIVATION
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For our activation, we decided to play into the concept of unexpected events on people's yearly Bingo cards by actually producing a Bingo card for consumer. Featuring totally insane events that will (likely) not happen.
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