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ART DIRECTOR
ROLD GOLD
In such a wildly unpredictable world, we crave consistency. We look to take comfort in something familiar. And so often that something is a salty, perfectly pairable crunch that never lets us down. When life deals a twist we never saw coming, we reach for Rold Gold.
Team
Copywriters: Bonnie Davis, John Nichols
Art Directors: Kaya Rivera, Mable Huang
Prints
"Reach for a more predictable twist."
OOH
We placed OOH on public transit.
IN-STORE Ads
We want to assure folks Rold Gold is in your
favorite aisle and always will be.
I social
We announce the new Rold Gold Selects flavors.
But don't worry, it's nothing crazy.
ACTIVATION
For our activation, we decided to play into the concept of unexpected events on people's yearly Bingo cards by actually producing a Bingo card for consumer. Featuring totally insane events that will (likely) not happen.
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