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Monster Jam
Drag and Monster Jam have a similar "over-the-top, big as can be, proudly-display-your-alter-ego" connection. By bridging the worlds of Monster Jam and drag performance, we'll lean into the showmanship of both spaces.
Team
Copywriters: Isabel Schley, Olivia Eldert
Art Director: Kaya Rivera
PRINTS
SOCIALS
OOH
Monster Jam will loan out their trucks to Pride Parades across the country during Pride Month (June). Every city during June will have sponsored monster trucks with queens performing on the trucks
The entire campaign will lead up to this moment, where Drag Queens take the stage at Monster Jam shows and Queens that performed at Monster Jam will have the opportunity to appear in a special RuPaul’s Drag Race episode in collaboration with Monster Jam and in benefit of The Trevor Project.
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